First Call

When something huge happens to you, who’s the first person you call?

Verizon asked us to showcase the emotional connections it makes possible at a time when emotions are naturally running high—the Oscars.

Working with a range of award-winning, nominated, and up-and-coming members of the film industry, we created a series of videos about the most memorable wins in their careers and the first call they made afterward.

Who Constance called after her Golden Globe nomination for Best Actress.

Who Jamie called after winning his Oscar for Best Actor.

Who Alphonso called after getting his first big role.

Who the Fines called after winning their Oscar for Best Documentary Short.

After releasing these videos on Oscars Sunday, we accelerated the social conversation with live tweeting throughout the show, movie-themed conversational ads, and clips from the E! and Vanity Fair red carpet where celebrities told viewers who they would call first if they were to win later that night.

First Call (Oscars)

First Call