Bravo Tango: Brain Training
2018 Clio Entertainment Gold Winning Entry
2018 Webby People’s Choice Award Winner
How can veterans get mental healthcare when it’s too expensive, too inaccessible, and too stigmatized?
Inspired by the stories of National Geographic’s The Long Road Home, we created Bravo Tango: Brain Training, a veteran-specific Google Assistant that brings proven mental health tools and techniques into the privacy of soldiers’ homes.
Bravo Tango can be accessed anywhere using just the human voice, offering veterans mental healthcare regardless of finances, location, or physical disability.
Just say "Hey Google, open Bravo Tango."
405mm 10,000+ 10 min
ESTIMATED EARNED MEDIA IMPRESSIONS NEW USERS AVERAGE TIME SPENT FIRST MONTH OF LAUNCH
“VETERANS DEALING WITH STRESS HAVE A NEW OPTION FOR SELF-CARE, AND THEY DON'T NEED TO LEAVE THE HOUSE TO USE IT.”
“AN ACCESS POINT THAT WILL ALLOW VETERANS TO GET THEIR FEET WET WHEN IT COMES TO RECEIVING TREATMENT.”
“BRINGS A UNIQUE APPROACH DIRECTLY TO THE VETERAN COMMUNITY WHERE THEY FEEL SAFEST: THEIR HOMES.”
“A MODERNIZED MENTAL HEALTH TOOL FOR THE VETERAN COMMUNITY.”
My Role: Creative Idea, Copywriter, Script and Program Writer | Art Director: Alyssa Pauker | UX Designer: Mike Mohammed