How do we launch our “Famous for Freedom” campaign in a way that speaks to a younger, cooler, more city-dwelling audience for Jeep?
Our team came up with dozens of of scenarios, personalities, and moments that would create a cohesive feeling of freedom that felt fresh for the brand.
Fun fact: The Chinese aunties decked out in lucky red were inspired by my mom and her friends.
This is me trying to make a 10% discount sound cool and poetic.
CREDITS
CDs: Casey Stern & Jorge Pomadera | ECD: Nathan Monteith | Art Director: Ndubisi Okoye