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Jeep: Famous For Freedom

How do we launch our “Famous for Freedom” campaign in a way that speaks to a younger, cooler, more city-dwelling audience for Jeep?

Our team came up with dozens of of scenarios, personalities, and moments that would create a cohesive feeling of freedom that felt fresh for the brand.

Fun fact: The Chinese aunties decked out in lucky red were inspired by my mom and her friends.

This is me trying to make a 10% discount sound cool and poetic.


CREDITS

CDs: Casey Stern & Jorge Pomadera | ECD: Nathan Monteith | Art Director: Ndubisi Okoye